Launch a Legal Gaming Platform Without a Gambling License
Enter the U.S. market using the sweepstakes model — a compliant alternative to traditional gambling licenses.
Fully legal, promotional-law-based gaming that gives you access to one of the highest-value markets in the world.
End-to-end sweepstakes platform, legal advisory, and US market entry expertise.
Sweepstakes-compliant platform solutions
Legal structuring & advisory
Payment & virtual currency systems
US market entry expertise
Trusted by operators entering the US without state licenses
Why Use the Sweepstakes Model Instead of a US License?
Instead of a traditional US gambling license, the sweepstakes model offers a faster, cheaper, legally compliant path to the US market.
5 Reasons Operators Choose Sweepstakes
Legal Alternative to Gambling Licenses
Sweepstakes operates under promotional laws, not gambling laws.
No Direct Betting with Real Money
Uses virtual currencies — Gold Coins and Sweeps Coins.
Wider Market Access
Available in most US states with only minor restrictions.
Lower Entry Barrier
No need for complex, costly state-by-state licensing.
Fast Launch Capability
Much quicker to launch than traditional US licensing.
Which Sweepstakes Structures Are Used?
The Dual Currency System
A legally structured model where users purchase Gold Coins and receive Sweeps Coins as a bonus — which can be redeemed for real prizes.
Used for entertainment and gameplay purposes only, with no direct cash value. Players can earn, purchase, and use Gold Coins freely across the platform.
Promotional currency that may be used in eligible games and, subject to platform rules and legal requirements, can potentially be redeemed for prizes or cash equivalents.
How It Works — Step by Step
Users Purchase Gold Coins
Players buy GC packages on the platform
Sweeps Coins Given as Bonus
SC are awarded alongside every GC purchase
Players Use Sweeps Coins to Play
SC are used to play sweepstakes games
Winnings Redeemed as Prizes
SC winnings can be exchanged for real prizes
Complete Sweepstakes Platform & Legal Setup
Everything you need from legal consultation to a fully operational, compliant sweepstakes platform.
Legal & Compliance
Platform Solutions
Payments & Systems
Where Can You Operate?
The sweepstakes model is designed primarily for the US market and is accepted in the vast majority of states.
No. Sweepstakes are not automatically legal in every U.S. state. While most states allow properly structured sweepstakes promotions, operators must comply with state-specific laws, eligibility requirements, and consumer protection regulations. The legality of sweepstakes casinos and promotional gaming models depends on how the business is structured and operated.
Majority of US states support properly structured sweepstakes promotions
WA, ID, NV, MT, MI, CT
Washington, Idaho, Nevada, Montana, Michigan & Connecticut impose specific restrictions
Why choose sweepstakes?
Operator Questions
No Gambling License Required
Avoid complex US licensing
Access to US Market
One of the highest-value markets
Fast Launch
Quick setup compared to state licenses
Lower Cost Entry
No multi-million dollar licensing cost
Scalable Strategy
Can later expand to licensed model
Plan your long-term expansion
Ready to enter the US market without a gambling license?
We help you: